Continuing the War Against 'Meme'

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In a rather interesting article on Islamaphobia, you can find the following:

'Zogby says President Bush may have “kept a lid on” the worst of the backlash after 9/11, however selfishly, by promoting the meme that his military invasions were not a “war on Muslims.”'

Sigh. Would there have been anything lost by using the word 'idea' in that sentence, instead of 'meme,' besides an air of trendy, pseudo-scientific mumbo-jumbo?

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