Shows the product being advertised as turning the consumer into a self-centered, immature jerk. And this is supposed to make you want the product! There's the McDonald's ad where the son gets his license, and to congratulate him, his family takes him to McDonald's (say what?), and then make him drive around while they eat all of the food. And I just watched one of Subway's new ads showing their sandwiches turning adults into four-year-old children who deceive each other to steal the other person's food.
Ah, Capitalism: the Unknown Ideal indeed!