Is It Better to Be Terrible Than Average?

The Sports Illustrated web site was always just OK: perfectly usable, but nothing to get excited about. So, it was natural they might want to re-design it.

They did, and are certainly no longer middle-of-the-road. Indeed, they may have the worst site I have ever seen from a major media outlet. It really looks as though stuff is just tossed out randomly across the screen with no design at all. And I'm far from the only person who thinks so.

What's is amazing is that Sports Illustrated no doubt paid someone lots of money to do this. I'm sure I could have trashed their web site for far less.


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