How clichés and catchphrases can make you stupid

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They have a used, of course, but be careful, or you wind up writing something like:

"Rodriguez was coming off a season-long ban last year for his links to performance enhancing drugs. Now, not so much." -- The Star-Ledger, Feb. 26, 2016

He's "not so much" coming off a season-long ban? How about "not at all"?

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