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Monday, December 26, 2005
Mythical Marketing
Earthlink is running an ad campaign where their employees (actors? I don't know) say things like, "I believe in an Internet without identity theft," or "I believe in an online experience without viruses." In the meantime, mythical beasts such as unicorns and giants and fairies are shown cavorting near their cubes. Doesn't this imply that these people will believe almost anything, and that we shouldn't give their beliefs any credence at all?
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