Folks, don't say 'methodology' when you mean 'method.' You had a method with which you conducted your recent study, not a methodology. 'Methodology' is what you do when you, say, study different ways of doing such a study and compare them.
This may seem like nitpicking, but it is important because it is an exemplar of a general class of problems: the idea that using fancier language somehow makes our results 'deeper' or more 'scientific.' Such a notion is, of course, destructive of real insight, since the blizzard of high-falutin' words serves to obscure rather than to reveal the reality one seeks to explore.
Try goggling 'methodology' and scanning the results: in almost every case on the first couple of pages, either the word 'method' or the word 'methods' could have replaced the word 'methodology' with an increase in clarity.
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