Stupidest Ad Campaign of the Year?
I vote for Microsoft's campaign for its new Windows phone. The campaign shows a bunch of people wrapped up in their phone and ignoring their son, their wife, basic sanitation, etc. The suggested solution to this problem is to get a new Windows phone, because they are so easy to use. Well, Microsoft marketing, let me reveal a little secret to you: NO ONE who is ignoring that lady in the negligee to use their phone in bed is doing so because their phone is hard to use! They are doing so because they are busy using it. The solution would be, say, to leave your phone out on the kitchen counter when your wife is seducing you, NOT to get a phone with a nicer interface and bring it in the bedroom.
Posted by Gene Callahan