Do you think the gossip journalist or editor who coined the term "TomKat" is particularly proud of him or herself? Certainly that person should feel superior to whoever came up with the repugnant "Brangelina." (When googling to make sure I wasn't botching these terms, I came across "Bennifer" which is pretty clever too, though I hadn't heard it before.)
I suspect that the only reason my wife Rachael and I haven't been inundated with paparazzi is the difficulty in coining a catchy name for us. Rabob? BoRa BoRa?