The Antifragile Chaos Monkey
Taken down, so we have to guess. The Thomas Knapp Clone convention? The Free Advice meet 'n greet?
It was a Pepsi ad.
Ok, I missed it before it got taken down, but now I understand.https://www.wired.com/2017/04/pepsi-ad-internet-response/
You know, this looks pretty good compared to United's brand management strategy.