"I will try to express myself in some mode of life or art as freely as I can and as wholly as I can, using for my defense the only arms I allow myself to use -- silence, exile, and cunning." -- James Joyce
Not getting the concept
There are ads running now during the football games saying that "every kid has to play, 60 minutes a day."
So "play" is now a duty that has an allotted time scheduled for it in a day full of other duties.