The thing that they do in ads that I might hate the most

Experience is a world of ideas. Music is a part of experience, and so music is a world of ideas. When someone writes a good song, its "goodness" consists in the coherence of the ideas it involves.

But advertisers today are continually splicing out snippets of songs and putting them together in ways that make no musical sense at all. They only have 30 seconds for their ad, so what they do is to give you the first few bars of a verse, and then cut immediately to the chorus. But if it was a good song in the first place, the part the ad cuts out was necessary to the musical flow of ideas that led to the chorus. So what we get is musical nonsense, a mangling of what was a good song, served up to prompt people to buy deodorant or beer or a new car.

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