It's a Web, OK?
As someone who worked on a hypertext system before the Web was created, I am always amazed by "Web" designers who simply do not get the idea that created the beast at all. I am looking up some travel information, and hit two sentences in quick succession, one saying: "Please visit our conference website," and the next saying: "Please visit X College website," with neither sentence containing a link! If you want me to visit a WEBsite, you could take advantage of the features of the WEB, and put in one of those silken strands that leads me from your site to the one you are instructing me to visit!