I have several friends who like collecting cheap, kitschy items like the sort of things Burger King or McDonald's will give away during various promotions. They know these objects are tacky, low-brow, and not very attractive looking. The defense they offer when anyone points out the unappealing character of their collection is that they aren't taking the objects seriously, as their creators intended them to be viewed, but are regarding them ironically, showing their superiority to the mass consumer culture.
The difficulty I've always had with that answer is that, sure, seeing those things ironically may indicate more acuity than believing them to be corporate gifts of free art for the masses, but, nevertheless, they've still surrounded themselves with a pile of butt-ugly crap. I don't see how irony can negate the ugliness.