The Phenomenology of the Social World

I've just been back into the book with the above title, by Alfred Schutz, who was an attendee at the renowned Mises seminar in Vienna. It struck me that he could have boosted sales quite a bit by instead entitling his work, "The Social World -- It's Phenomenal!"

An opportunity lost.


  1. Nonsense! Think "sequel."

  2. Anonymous8:24 AM

    I thought that was a funny title Gene. Phillip Conti

  3. well, when one says "it's phenomenal" does she or he not tend to say that "it's extraordinary" or "it's a 'wow'"? That, at least, is what comes to my mind when I see the word "phenomenal". A "phenomenology" of the Social world is soemthing quite different.

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