Me, I'm Going to Fight Wetness with a Nice Swim

I saw a little special on the telly the other night about the increasing presence of Asian-Americans in ads, seeing as they are the wealthiest ethnic group in the United States. They interviewed an Asian lady, who said, "I think this is great, because seeing more Asians in the mainstream media will help to combat stereotypes."

It apparently did not occur to her that the mainstream media, and especially mainstream advertising, deals almost exclusively in stereotypes.


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