"I will try to express myself in some mode of life or art as freely as I can and as wholly as I can, using for my defense the only arms I allow myself to use -- silence, exile, and cunning." -- James Joyce
Have you seen the ads for the Chevrolet Sonic?
The ads focus exclusively on the fact that Siri is integrated into the car. Basically, they are selling you a $25,000 car as a really neat iPhone accessory.