Self-Refuting Sign?

As I drive to work I pass a billboard that reads "The Loss of This Billboard Cost NYC Jobs and Money."

But it's not lost: there it is, right by the roadside. It's not even unused: It is displaying the above message. What does it all mean?

4 comments:

  1. Normally I "get" what the people meant in your anecdotes, but this one genuinely puzzles me.

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  2. Perhaps it was lost at some point in the past and had the effects mentioned on the billboard.

    But luckily now they have found it again.

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  3. One idea: Could it be the city stopped the owner from renting it out, but for first amendment reasons couldn't stop him from putting up his own message complaining about the situation?

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  4. I've been puzzled that sign for a long time, but I think this is what they are talking about.

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